When most people think of franchise businesses, they envision small operations serving their local community. But at Signarama, franchisees think—and deliver—on a much bigger scale.
This Signarama success story highlights how one store in Australia earned a $1.5 million contract with an international sports brand. Signarama Salisbury didn’t just win a project—they demonstrated what’s possible when operational excellence, brand recognition, and a culture of execution come together. Whether you’re an aspiring franchisee or a current owner, this story is a masterclass in what’s achievable in the sign industry.
The Opportunity: LIV Golf Comes to Adelaide
In 2024, the LIV Golf tournament announced it would host a major international event in Adelaide, South Australia. The event organizers needed a signage partner who could deliver high-quality branding, tight turnaround times, and flawless execution across a massive venue.
Enter Signarama Salisbury. Already recognized as the top-performing store in Australia that year, their reputation for high-volume output and client service positioned them as the leading candidate for the project.
What followed was a $1.5M deal—one of the largest signage franchise wins in the network’s history.
Breaking Down the Project: What $1.5M Looks Like in Signage
This wasn’t just a few banners and flags. The project encompassed dozens of unique deliverables, including:
- Massive Large Format Print Installations: Wall wraps, fencing graphics, media backdrops, and branded structures
- Directional and Wayfinding Signage: Guiding thousands of attendees and VIPs across the venue
- Sponsor & Media Branding: High-profile placements for global brands
- Fast-Turn Production: With tight deadlines and last-minute changes, agility was key
- Flawless Installation: Coordinated crews worked day and night to ensure everything was ready for the event launch
In short, this was the type of project typically reserved for national vendors—and a proof point that a single franchise unit can deliver enterprise-level outcomes.
Behind the Success: How Salisbury Landed the Deal
So, what made Signarama Salisbury stand out?
- Proven Track Record
Already Australia’s highest-volume Signarama, the Salisbury location had built a name for itself in delivering complex signage projects at scale. Their client list included local government, developers, and major events.
- Team Excellence
Their staff—from designers to installers—were trained to handle tight deadlines and massive scope. The team structure and communication systems mirrored those of a professional agency, not just a local print shop.
- Brand Power
Signarama’s global recognition and established quality standards reassured LIV Golf organizers they were working with a trusted partner—even if the execution was local.
- Agility and Reliability
The Salisbury team was prepared to pivot, problem-solve, and execute under pressure—traits that made them a standout in the eyes of the client.
What This Means for Franchisees
This isn’t just a one-off success—it’s a franchise case study in what’s possible across the network.
Here are the takeaways for any franchisee:
- You can land major accounts: With the right team and mindset, regional franchises can compete with national agencies.
- Large format print is a growth engine: Bigger jobs mean higher margins and recurring B2B demand.
- Brand matters: Being part of the Signarama network provides the credibility needed to win major RFPs.
- Systems scale: The operational playbooks used in Salisbury are available to every franchisee in the system.
The Power of B2B Work in a Franchise Model
Unlike many consumer-facing franchises, Signarama thrives in the B2B space. This opens doors to high-value clients and repeat business that can drastically shift the revenue curve for a franchise.
From construction companies to city governments to sports organizations, large format print and commercial signage are in constant demand—and Signarama’s capabilities in fabrication, installation, and project management are designed to meet them.
What If You’re Just Starting Out?
You don’t need to be the top store in your country to pursue large clients. Every Signarama franchise is equipped with the training, tools, and vendor partnerships to compete for big business. The key is execution, mindset, and marketing—and our team supports you every step of the way.
A Signarama Franchise Built for Big Moments
Franchising doesn’t have to mean small-scale. As this story proves, a single Signarama location can play on a global stage. With the right leadership, systems, and ambition, your store could be next.
Want to learn how to build a scalable B2B business in your market? Contact us to explore Signarama franchise opportunities today.