Motivating a creative team shouldn’t be that hard. After all, they’re the ones who are supposed to be full of bright ideas and innovative solutions, right? When you’re running franchise companies, however, motivation is always going to fall to the owner and the person in charge of day-to-day operations.

This doesn’t mean you should have to stay on top of your creative team around the clock, waiting for them to lapse so you can crack the whip, though. Instead, you need to be smart about how you motivate the creative employees you’ve chosen to work on your team.

Keep reading to learn more about how to motivate a creative team at your franchise so they’re productive and beneficial for franchise companies.

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Stay Involved

As the owner of a franchise company, you have dozens of things on your plate every single day. This can make staying involved with every aspect of your company pretty difficult. When it comes to the creative team, though, staying involved is a must.

Even if you set a meeting to check in once a week, keeping in touch with creatives will help motivate them. Instead of feeling like they’re under a microscope, they’ll feel like their work is important and actually has some value to the company.

No creative team wants to break their back to do work that doesn’t mean anything to the franchise owner or company at large.

Discuss Your Goals

One of the hardest things for somebody running a franchise company to do is to think about the little picture. In some cases, there’s something like a forest through the trees scenario at play. For creative employees, though, immediate improvements and updates are often their main focus when left to their own devices.

If you’re thinking about how the company is going to work in five years, there’s going to be a disconnect between their ideas and what you’re looking for. By regularly holding meetings where you can discuss your goals with your creative team, you can work to keep everybody on the same page.

Keeping everybody on the same page creatively can also keep your team from getting frustrated when they feel their ideas aren’t valued.

Give Feedback Regularly

Jobs that require creative thinking can be very rewarding. Chances are, that’s why your team members got into their respective field in the first place. When there’s no feedback on projects from higher up, though, a deflated feeling is a lot more common than the elation of a job well done.

Even if you’re not totally happy with the work done by your creative team, being involved in the process and offering helpful feedback will keep your creatives motivated. Make sure your team also knows that your door is open so they can discuss projects with you when they need to.

A big part of keeping a creative team motivated is allowing them to keep their own individual motivation.

Encourage Teamwork

Collaboration and teamwork are essential for creatives working for franchise companies. If you have to, pair people up to take on projects together instead of having everyone work alone.

You’ll get more creative solutions to problems, and employees will find new angles they hadn’t thought of before. This is one of the best things you can do for creative employees working for franchise companies.

Running a franchise company on a daily basis can seem difficult, and keeping your creative team motivated might be low on your list. Use these basic tips, though, and you’ll have better problem solvers and more elegant solutions around the clock.

For more helpful tips on keeping your team motivated, don’t hesitate to contact the professionals at Signarama.

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