When you become the owner of a Signarama franchise, you’re already getting a leg up on the competition. After all, Signarama is the largest sign franchise in the world. We’ve been in the industry for over thirty years and have been the recipient of many franchise awards and accolades over the years. Beyond a globally-recognizable name, there are other benefits to owning a Signarama franchise. Thanks to our proven systems and incredible support network, you’ll have the tools you need to create a profitable, thriving business.
But there are a few things you can do to go above and beyond in ensuring your Signarama franchise stays on top of the game. Here are five tips that every business owner can follow to attract more customers and increase sales.
1. Don’t underestimate the power of a positive customer experience.
The verdict is in: Customer experience is a top priority of business owners and executives in 2018. According to Econsultancy, “Tempkin Group found that 86% of those who received a great customer experience [CX] were likely to repurchase from the same company. This is compared to just 13% of those who received a poor CX.”
Delivering excellent customer service will not only help you retain existing customers, it will lead to referrals. We may be living in the digital age but good, old-fashioned word-of-mouth praise still counts for a lot!
2. Consider offers, deals, sales, and other promotions to attract customers looking for a good bargain.
Price still plays a major role in the buying process. Sometimes the best way to get a new customer in the door is to offer them a package deal or extra savings. Once you’ve demonstrated the kind of quality product and customer service your Signarama franchise specializes in, you may have won the customer for life (not to mention garnered a few of those oh-so-valuable word-of-mouth recommendations!).
3. Make sure you have a robust online presence.
One of the great perks of owning a Signarama franchise is having a built-in social media and web presence for your business. Signarama is active on six of the most popular social media platforms including Facebook, Yelp, Google Plus, and LinkedIn.
And the more positive online reviews you can secure on these sites, the better. Per the business experts at Inc., “Reviews are important for local franchise businesses because they allow consumers to see other consumers’ experiences with their product/service. According to a Search Engine Land study, 79 percent of consumers trust online reviews as much as personal recommendations. Although you don’t always have full control over online reviews, it’s important you monitor them and do your best to increase your number of online reviews.”
4. Stay on the cutting edge.
In today’s fast-paced world, customers are always looking for the best products out there. Offering a range of high quality, cutting-edge products can help you stand apart from your competition and win over new customers. At Signarama, we pride ourselves on our superior products and services, including digital and interactive signage options. We’re also in the process of investing in 3D printing technology to maintain our position as a leading innovator in the industry.
5. Engage with customers and prospects, in person and online.
Any business owner will tell you the importance of keeping an ear to the ground. When you are overseeing an entire operation, it’s sometimes easy to take a step away from the day-to-day customer interactions. Make sure you and your managers are prioritizing customer engagement.
According to Forbes contributor John Rampton, “One of the most effective ways in building emotional connections with customers is to prove that they are dealing with an actual person and not just a nameless, faceless corporation.” That goes for online, phone, and email interactions as well as those that happen face-to-face in your store. Simple tactics like introducing yourself and asking for feedback will build trust – and, hopefully, a lasting customer relationship.
There’s a reason why Signarama was ranked #1 sign franchise and #74 on the Franchise 500 list by Entrepreneur Magazine. We’ve got a reputation for excellence that started with our very first store in 1986. Contact us today to learn more and find out why opening a Signarama franchise is one of the best business decisions you can make.