Business Consultant Sees Signage As Big Part Of Image And Awareness For Businesses

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For many years, Utah native Kent Randall consulted and advised others on how to get their businesses operational and successful—both in the United States and abroad. Now, he has returned to his Utah roots with his family and is taking his own business advice, having opened a Signarama location in Salt Lake City’s South Valley. Randall’s location is at 2778 West 12600 South, Suite 103 and there he provides the South Valley with signage services that have made Signarama a worldwide industry leader. 

As an attorney and entrepreneur, Randall still operates his consulting business and feels it aligns well with his new Signarama. Star Labs Consulting, located in Salt Lake City, Honolulu, and San Diego, was started by Randall in 2012; his company offers legal services, business development and coaching, and establishes business owner peer-to-peer advisory boards. 

Signarama Franchisee Kent Randall

“I believe the sign industry points everything back to the customer and the community,” said Randall. “I can help someone with their bottom line profits; but signs and our other products let people know what a company does and the benefit that company brings to the community! If our signs and other products are done well, a whole lot can be said about a business before someone even walks through the door,” said Randall enthusiastically. “Our signs say what a company is, but more importantly they point to its message—a message every business owner has crafted over years. With my business consulting experience I feel I can help people further define that message and then create the right sign product to enhance and publicize it.”

Signarama®, the world’s largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers – from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group. As part of the $49-billion-plus worldwide sign market, Signarama® has been at the forefront of the sign industry for more than two decades. Signarama was ranked Number 35 on Entrepreneur Magazine’s Top Global Franchises list in 2016. Approaching 900 locations in 62 countries, the company expects to have more than 1,200 locations worldwide by the end of 2017. For more information visit

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