A questions we’re frequently asked is whether there is an option to convert and co-brand. At Signarama, you definitely can! It’s a great way to further leverage your business by taking advantage of these two unique revenue streams while building a solid customer base.
To explain the specific attributes of conversion and co-branding, let’s turn to their definitions. A conversion franchise is turning an existing independent business into a franchise. Simple as that! This allows the independent company to utilize the franchisor’s name, trademarks, franchise systems, and operating system.
Co-branding is a partnership where multiple brands exist together. In this case, you can convert a Signarama and co-brand with our sister brand, Fully Promoted. Both brands cater to B2B customers, so they share the same audience and the same business owners.
Signarama and Fully Promoted are part of the United Franchise Group (UFG) brands. You can rest assured that since both brands are part of UFG, you’re setting yourself up for success. You’ll receive the same industry experience, comprehensive training, and ongoing support, and you can count on us during every step of the process.
This strategy is especially effective as there are many benefits to running a co-branded location, including:
- Mass purchasing power
- Fully-developed franchise systems
- Plenty of built-in support
- Considerable overhead cost breaks on real estate, employee hours, utilities, and more, as both are run from a single location
- The potential to earn more with the combined opportunities while saving time and money
- A discount on your franchise fee when you opt to open a co-branded location
Converting to a Signarama franchise and co-branding with Fully Promoted is a fantastic way to restore stagnant sales, bring in new customers and products, and stay ahead of the competition. A conversion will help take your business to the next level and then some!