As a third-generation owner of a family business, Casey Valiant has learned a lot about the business industry over the years. He’s used that knowledge to continue to build upon a business that was started by his grandfather and continued by his parents.
Valiant said neither he nor his two older brothers were pressured to join the family business while growing up. Valiant earned a degree in computer graphics from Purdue University and spent almost three years as a 3D modeler, developing high-tech flight simulators for the military and commercial airlines while employed at Evans & Sutherland, a pioneering firm in the computer graphics field. Valiant also owned his own website and graphic design business.
An Opportunity Waiting to Happen
The 38-year-old Valiant, who has worked with his family on a fulltime basis since 2006, said his parents discovered Signarama, a franchise sign company, by responding to a newspaper ad.
“After being a rubber stamp company for decades, we knew the business environment and we knew the B2B world. We just weren’t very good at making, marketing and selling signs. After researching the top sign franchises, Signarama felt the most like us. They are truly a family business. They are flexible and they allow us to succeed as entrepreneurs,” said Valiant, whose parents became Signarama franchisees in 1997.
Valiant is the franchise owner of Signarama Evansville, located at 1300 N. Royal Ave. The family business began in 1957 when Valiant’s grandfather, Arthur, founded a rubber stamp company serving the tri-state area. In 1985, Valiant’s parents, Walter and Debbie, took over the business and diversified into signs. Twelve years later, they converted to Signarama, the world’s largest franchise sign company that provides a full range of comprehensive sign and graphic services to both consumers and commercial customers.
A Great Investment
Signarama has proven to be a great decision to invest in, seeing that this franchise sign company makes up eighty percent of the sign franchise market. On top of that, Signarama is part of a fourteen billion dollar industry, making this investment a great opportunity. All companies need signage to promote their business, so Signarama franchisees aren’t without a wide customer base from the get-go.
According to Valiant, Signarama has been a great franchisor so far, but just as helpful have been the franchisees. When other professionals who know all the tricks help another franchisee and encourage them because they’ve gone through similar situations, it helps make for a more thriving business.
The Valiants certainly took what they learned and put it to good use. In 2014, they were inducted into the Signarama Hall of Fame as recognition for their marketing and record sales volume. It’s the only Signarama award voted on exclusively by previous “Hall of Fame” inductees.
Giving Back
The Valiant family gives back to the community by participating in Signarama’s Signs of Support Grant Program, which was founded by a franchisee in Louisville, KY. The program, in its fifth year, allows local civic and charitable organizations to apply for free or reduced-cost signage to help spread the marketing message of their particular organization.
As a franchisee, people get the amazing Signarama franchise opportunity to not only invest in a flourishing industry, but they also get the chance to give back to the community. If you want more information on how you can take advantage of investing in this incredible franchise sign company, then visit our website to learn more. This opportunity is something you don’t want to miss!
