Is your sign business a little stagnant these days? Have you been struggling to bring in new customers or products and aren’t sure where to start with technology? If this sounds familiar to you, Signarama has a unique opportunity to convert your store to our brand!
As the premier brand of United Franchise Group, Signarama has come a long way since 1986. We’re an industry leader in the sign and digital printing business, with more than 700 locations worldwide. We’ve become one of the most recognized names in the industry and a leading sign resource for other brands. At the heart of our business is a robust B2B model that’s family-focused, provides custom business, and is built on over 35-plus years of success.
The US digital signage market is currently valued at $5.3B and is expected to see a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. The US is a prominent market for digitized signs, as techniques continue to evolve to increase audience engagement, reduce paper consumption, increase sales, and provide cost-effective advertising.
There’s always going to be demand for signage. Businesses of every kind rely on signage to draw customers in, provide valuable information about their business, showcase their products, advertise sales, and so much more. By choosing to fulfill the need for a sign and graphics business, you can become a staple to your community when you provide these valuable services to the small businesses in your neighborhood.
We feature a comprehensive strategy that sets Signarama franchisees up for success. We can help you turn your independent business into one that maintains a strong customer base in any economic condition while helping you become an expert in the sign industry.
Who Should Convert to a Signarama?
Are you looking for massive potential for repeat business? How about having continuous support and access to the latest emerging technologies?
If you’re an owner of a small business, Signarama can help you expand and reach your potential for business growth! Whether you own a small sign shop, print business, or other independent business, converting to a Signarama can give you valuable industry advantages — advantages independent owners can only dream of attaining!
Backed by United Franchise Group (UFG), when you purchase a Signarama, you are buying services from Franchising Experts, a support group that guides you through systems and processes, helps you reach your target audience with marketing professionals and a team that is there for you through the life of your business.
Signarama has helped owners of all types of stores convert to our brand. Our owners come from all walks of life, and we don’t require industry experience to open your own store. We go above and beyond to provide comprehensive training and ongoing support for our franchisees. We’re dedicated to our franchise owners, and our goal is to help you grow and thrive.
While you’ll be under a new name, you’ll still be in business for yourself. You’ll be able to enjoy your independence and what makes your business uniquely yours, but with all of the benefits that come with joining the Signarama brand.
Why Convert to Signarama?
Converting your store to a Signarama is a great way to revamp your business by partnering with the best in the industry to provide you with all the tools you need to succeed. Signarama is one of the most established brands in our industry; with a proven track record of success within our 35-plus years, we have grown to nearly 800 stores globally. Our experience makes it easy to convert your business into a Signarama franchise.
Signarama is the premier brand of UFG. Our solid beginnings with UFG, being pioneered by franchising experts, have led us to become known for our quality and wide range of product offerings. Converting your business to a Signarama is a great way to break into a $14.4B industry with a well-established brand!
Businesses will always need signage, and by combining our sign services with a full portfolio of branding options, you can provide your local business community with customized advertising solutions. Our client portfolio also includes retail stores, colleges, churches, sports teams, schools, and many more.
Converting to a Signarama means you can benefit from various industry advantages. UFG is a franchising powerhouse providing our franchisees with the best resources in the industry. When you convert instead of going at it alone, you can significantly increase your customer base and revenue. You can create more opportunities for promoting valuable employees and fully leverage your time mastering our business model. With Signarama, you can join the way-shower in the sign industry, take advantage of global-wide vendor-negotiated deals, and expand your customer base with regional and global marketing. Plus, we feature built-in opportunities to grow your business portfolio through co-branding, multi-units, area developers, and master licensee positions to increase your return on investment further.
What Sets Signarama Apart as a Conversion Partner?
Signarama features all of the tools and resources you need for success. Our brand recognition as the world’s largest franchise gives our franchisees unsurpassed mass purchasing power, a supplier network, regional and global marketing, and innovative technology. We’re there for you at every step of the process, from financing to location-specific social media.
Plus, our partnership with UFG provides additional advantages that you won’t find elsewhere. In addition to our cutting-edge technology, brand marketing fund, team of advisors, global UFG network, and brand equity, we utilize our research department to help our franchisees stay current to provide the most up-to-date products and services to customers.
When you convert your business model to our proven business model, you’ll quickly see our streamlined process has been designed to get new locations up and running quickly. We’ve removed all the guesswork to supply you with important resources like our tried-and-true systems, manuals, and guides.
Signarama doesn’t require franchisees to have experience with graphics, signs, or running a business: our comprehensive five-week training program covers virtually everything you need to know to open and run your business. Combined with a huge potential for repeat business, continuous support, and added revenue streams, you’ll have all the ingredients you need in a recipe for success.
Can I Convert and Co-Brand?
Converting your print or sign business to a Signarama franchise is a great opportunity! We can help you expand your business but not lose what makes your business yours. But what exactly does conversion mean as it relates to Signarama?
By definition, a conversion franchise simply involves taking an existing independent business and converting it into a franchise. Instead of recruiting a prospective franchisee to start a new company with a conversion franchise, the prospective candidate will be recruited as an established operator into the network. Once converted, the independent business can utilize the Signarama name, trademark, and operating system.
With Signarama, you can convert and co-brand! As one of the main differentiators for choosing a conversion opportunity with Signarama, you can take your investment further by co-branding with our sister brand, Fully Promoted.
Co-branding after converting is an excellent opportunity to fully leverage two unique revenue streams while building up a solid customer base. You’ll enjoy a fully-developed franchise system and plenty of built-in support along with mass purchasing power.
Both Signarama and Fully Promoted are B2B brands. They cater to the same customers, audience, and business owners. The many advantages of co-branding include:
- You’ll be able to run two businesses from a single location and cut overhead costs considerably on things like real estate, employee hours, utilities, etc.
- You’ll benefit from UFG’s offer to discount your franchise fee when you opt to open a co-branded location.
- You’ll have the potential to earn more combined with opportunities to save time and money.
Not only is converting to Signarama the best opportunity for business growth, having a known name, and an extensive support system, but when you co-brand, you can take your investment even further!
How Much Does It Cost to Convert?
There are many great reasons to consider converting your business to a Signarama franchise. However, you may be wondering what it costs to convert, so we’ve broken it down to estimate what you can expect to spend.
Conversion costs are different from franchising costs. These costs depend on your existing business’s equipment, location, and more. If you can continue to use your existing equipment and occupy your current location, your costs will be significantly lower to convert to a Signarama.
The estimated initial investment for a conversion franchise includes:
- Initial franchise fee: $49,500
- Item 5 fee: $1,000 to $1,750
- Additional fees for signage and other improvements
- Total initial investment $56,000 to $78,000
Signarama does offer financing options for franchisees. We want to make it as easy as possible for entrepreneurs to franchise, so we will help you secure financing options. Our knowledgeable staff can help you locate and apply for local funding and financing opportunities. Different countries, states, and locales have various options for franchisees to gain funds through grants and loans. We work with some of the leading financing companies in the country to provide franchisees with financing for equipment. We’ll help you secure the best deal to get your needed assistance.
We offer unique financing options to returning veterans. Veterans are an excellent fit for the Signarama opportunity, as they are ideal for our rapid training model, scalability, and growth opportunities. We offer 10 percent, 25 percent, or 50 percent off the franchise fees for veterans, based on their years of service.
Additional Conversion Benefits to Consider: Training, Support, and Much More
Converting your business to a Signarama provides many benefits. But did you know we offer so much more with your investment?
Our turnkey franchise investment package makes conversion simple! Everything you need is included so that you can get back to work quickly and efficiently under our industry-leading brand name. We’re invested in your success and take the time to ensure you have the comprehensive training and ongoing support you need to hit the ground running and stay running at full speed.
Signarama is there for our franchisees every step of the way. Our franchise owners benefit from our franchise development support, including financing options, real estate support, marketing support, sales support, renovations, fixtures, furniture, software systems, equipment, computers, and so much more. We provide everything you need to run your business effectively!
Our comprehensive training includes a five-week training program featuring two weeks at our global headquarters in West Palm Beach, Florida. Following initial training, you’ll receive one week of on-the-job training at the store of an established Signarama franchisee. The program will conclude with two weeks of technical and marketing training at your new store, but you can be assured our support won’t stop there.
Signarama’s unrelenting ongoing support keeps franchisees competitive and educated in the industry. We offer ongoing training sessions, regional meetings, franchise owner conventions, ongoing online educational opportunities, regional support staff, a highly-effective mentoring program, special achievement recognition, technical assistance, and discounts through preferred vendors, to name a few. Our support is ongoing for the life of your business.
Should you choose to expand your business further, we welcome our franchise owners to invest in as many locations as they’d like. Owning multiple Signarama units is a great way to increase your customer base and multiply your potential profits. Also, we offer a discount on franchise fees for investors who open two or more locations.
Another incentive we offer is area developer positions and master license opportunities for targeted countries/regions. Area developers facilitate the opening of multiple franchises in a given region. Master licensees are granted exclusive development privileges for owners who choose to take our concept abroad.
Converting your independent business to a Signarama is a great way to take your business to a new level and beyond.