WEST PALM BEACH, FL – September 30, 2021 – Signarama, a part of the United Franchise Group and the world’s leading sign franchise, is proud to announce that it is the official title sponsor of the World Axe Throwing League’s (WATL) Championship event for the third consecutive year. The 2021 Signarama World Axe Throwing Championship event will take place December 12 at Billy Bob’s Texas in Fort Worth, TX. The sponsorship stands as the culmination of Signarama’s 35-year anniversary that has taken place all year long, which also included a special “We Love Signs” social media contest among their United States locations, setting a GUINNESS WORLD RECORD® at Signarama’s annual convention for “most signatures on a banner in one hour,” and most recently, hosting a virtual zoom birthday party with attendees from around the world.
“We are excited to be partnering with WATL for the third year in a row! Signarama has watched this event gain popularity since we first sponsored the event in 2018, reaching new audiences and gaining a loyal fan base. This is the perfect event to mark the close of our 35th year in business and our most successful year yet,” said A.J. Titus, President of Signarama.
The 2021 Signarama World Axe Throwing Championship will air live on ESPN+ on December 12th, 2021 at 1PM EDT.
In addition to this exciting sponsorship announcement, Signarama is also unveiling a new preferred partnership program with the World Axe Throwing League. The goal of this program will be to provide expert guidance on signage and other critical branding materials needed by all new and existing axe-throwing venues, leagues, and recreational facilities opening throughout the United States. With over 300 axe throwing venues and dozens opening each quarter, Signarama is uniquely positioned to provide creative support to help continue the growth of the axe throwing sport into 2021, and help these locations further develop their brand.
The World Championship brings together the top throwers globally, out of tens of thousands of throwers, in 3 major disciplines: Hatchet, Big Axe and Duals. This year features a total Prize Pool of $50,000. The World Axe Throwing League continues its role in this growing sport by bringing together axe throwing clubs and setting standards for league rules, safety protocols, training and more.
“We’re excited to continue our close partnership with Signarama and expand it even further with the inclusion of a preferred partnership program,” shared Mario Zelaya, Commissioner of the World Axe Throwing League. “It will greatly benefit all entrepreneurs in the axe throwing space. Signarama is the perfect partner for WATL, and we look forward to our continued collaboration with them.”
Signarama, the world’s leading sign and graphics franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers – from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group (UFG). For more information, visit signarama.com. For more information on the Signarama franchise opportunity, visit SignaramaFranchise.com.
About United Franchise Group
Led by Founder and CEO Ray Titus, United Franchise Group is home to an affiliated family of brands, including Signarama, Fully Promoted, Jon Smith Subs, Transworld Business Advisors, Accurate Franchising, Venture X, The Great Greek Mediterranean Grill, Network Lead Exchange, Resource Operations International (ROI) and Graze Craze. With over three decades in the franchising industry and more than 1,600 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.