Types of Signs Typically Produced By a Sign Shop

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Freestanding Signs

Freestanding signs are a different sign type that are an important part of any comprehensive sign shop offering. These stand-alone signs are designed to be highly visible from a distance and serve various functions, from guiding visitors to showcasing multiple businesses within a complex.

Here are some of the most common sign types you’ll want to have in your toolkit:

Directional Signs: These practical signs help people find their way, whether you’re guiding drivers into a parking lot or pointing customers toward the correct building entrance. Inside, they’re often called wayfinding signs and make navigation a breeze in larger complexes.
Electronic Message Centers (EMCs): If you’ve ever driven by a bank or school flashing the date, time, or an event update, you’ve seen one of these in action. EMCs use technology such as LED, LCD, or traditional lighting to display changing messages and catch the eye with dynamic information.
Joint Tenant Signs: Perfect for shopping centers or office parks, these signs list the names of multiple tenants all in one spot—usually right at the property entrance so everyone knows who’s there at a glance.
Monument Signs: Typically lower to the ground and with a solid, stately appearance, monument signs are often required by building codes or property agreements. They’re great for creating a polished, professional first impression at entrances.
Pole Signs: Mounted high above the ground on one or more sturdy poles, these signs are designed to be noticed from a distance—ideal for busy roadways. For especially tall versions, you might hear them called “high-rise pole” signs. When the support structure is enclosed for a more finished look, you’re talking about a pylon sign.

Including these freestanding options in your product line ensures your customers have plenty of ways to get noticed and make a statement—whether on a bustling street or within a multi-tenant complex.

Interior Signs

Interior signs play an essential role in guiding customers once they’ve stepped inside your business. Not only do they help visitors find their way around, but they also influence purchasing decisions and ensure your business remains compliant with relevant regulations.

From wayfinding to menu boards, these different kinds of signs are often just as important as your exterior signage when it comes to creating a smooth, welcoming experience for your customers.

Point-of-Purchase Signs

Point-of-purchase (POP) signs play a strategic role in guiding customer buying choices. They can highlight special promotions, draw attention to product features, or suggest popular uses, all at the crucial moment when decisions are being made. Whether it’s flashing a discount, displaying a customer review, or pointing out a product’s unique qualities, these types of store signs give shoppers an extra nudge toward making a purchase.

Directional and Wayfinding Signs

Ever felt lost in a large building or unsure where to find the checkout? That’s where directional and wayfinding signs step in. These sign types guide customers and staff through your space—whether it’s pointing toward restrooms, specific departments, or exits—making navigation effortless and saving everyone time (and maybe a little frustration).

From classic arrow signs to large wall graphics, clear wayfinding can enhance the overall customer experience and keep foot traffic moving in the right direction.

Regulatory Signs

Regulatory signs are designed to communicate important rules, regulations, or laws that help people stay safe and navigate your property the right way. Think beyond roadside stop signs—businesses often use regulatory signs to mark exits, indicate parking restrictions, or highlight safety procedures for customers and staff alike.

These types of signs are also essential for meeting legal standards. For example, to comply with the Americans with Disabilities Act (ADA), facilities need proper signage for accessible entrances, parking spaces, and certain interior spaces. ADA signs typically require specific features, like tactile lettering or Braille, and must meet precise size and placement guidelines.

Partnering with an experienced sign professional can make sure your regulatory signage checks every box—keeping your business both safe and fully compliant.

What’s the Difference Between an Awning and a Canopy Sign?

If you’ve ever wondered about the distinction between awnings and canopy signs, you’re not alone—they serve slightly different purposes but often get lumped together.

Awnings are structures that project from a building, most commonly over doors or windows. Their main job? Providing shade and shelter while offering a spot for your branding or logo. Awnings aren’t limited to one look—you’ll see everything from the classic rounded style to more modern, custom shapes to complement any storefront.
Canopy signs, on the other hand, also extend outward from a building, but their primary function is as a signage display rather than as physical cover. They’re designed to draw attention and display your business name or message, more like a marquee, rather than shield you from the weather.

So, while both can bolster your curb appeal, remember: awnings aim to protect and promote, while canopy signs are all about making your message stand out.