One of the key pillars for promoting a business is increasing brand awareness among that business’s potential customer base.
The reason that brand awareness is such an important asset for companies is that it paves the way for other things indispensable to business exposure and success.
Strategies for Increasing Brand Awareness and Brand Recognition
You can increase your brand awareness by deploying a referral program, taking your social media presence more seriously, and strategically placing outdoor business signs throughout your neighborhood.
All of these strategies will increase your exposure, brand recognition, and—ultimately—the number of interested or one-time customers who become loyal.
Brand awareness is your customers’ knowledge about your company and the goods and services that you offer, but brand recognition is somewhat more nuanced.
Companies with higher brand recognition have been shown to experience higher sales because people recall the outdoor business sign or logo more easily.
That quicker recognition can make all the difference when it comes to customers’ decisions to purchase one company’s product over another’s. These decisions often come down to which ad they saw last or which logo came to mind first.
· Outdoor Business Signs
Online ads and outdoor signs are two excellent, complementary ways of getting your name out and making more customers aware of your products.
That’s the reason that both of these industries—online and print advertising—generate billions of dollars in revenue every year.
Outdoor business signs are short and sweet. That makes them ideal for grabbing peoples’ attention. When someone cruising by in a car or walking by leisurely takes notice of your sign from the sidewalk, an outdoor sign can get the message across in a matter of seconds.
Unlike some forms of online advertising—and television advertising—outdoor signs keep on giving: You get 24/7 advertising out of an outdoor sign, and you only have to make one payment to get the sign up and running. In terms of ROI, it doesn’t get much better than that!
· Car Wraps = Huge Exposure
Outdoor business signs and car wraps might be the two quickest and most affordable ways to reach tens of thousands of new customers every day.
· Engage Customers Online
Engaging more customers online is a surefire way to increase your customer base, whip up enthusiasm for your business and current offerings, and get people to visit your brick-and-mortar store or make an online purchase.
A website that easily loads across smartphones, tablets, and desktops is a must-have in this world of local search engine optimization, social media marketing, and e-commerce.
Creating fun, engaging blog posts on a regular basis and hosting contests and giveaways on your main social media feed is an awesome way to get people interested in your brand.
· Increase Outreach with Video Marketing
Video marketing is a great way to get your name out because it’s compatible with other forms of online marketing and amazing for getting across the benefits of your products and customer testimonials.
Video marketing also allows you to start a dialogue with customers online. It’s a versatile tool that enables you to do everything from improving the open rates on your marketing campaign’s emails to raising your Google ranking to conveying quick how-to tutorials for new products.
For more information about how companies can get their name out, visit the Signarama website today!