The Importance of a Good Franchisor – Franchisee Relationship

Home - Blog - The Importance of a Good Franchisor – Franchisee Relationship

As you begin to enter the sign-making industry and start scoping out sign business opportunities, it’s important for you to consider the importance of a good franchisor/franchisee relationship. When you opt to open a franchise rather than open a brand new business from scratch, you are entering into an important partnership with a well-established brand. There are a few key reasons this relationship is important.

Sign business opportunities signarama

Establishing Trust

When you choose to franchise with a larger brand, it is important that both the franchisor and franchisee are coming from a position of honesty and trust. Franchisors rely on franchisees to represent their brand to the best of their ability, to follow their guidelines, and to help the larger brand to prosper. Franchisees rely on franchisors to provide them with excellent training and support, to give them the benefit of their experience, and the tools to get their business started off right. If both parties aren’t dedicated to honesty and trust, it will be difficult to develop a strong relationship.

A Mutually Beneficial Relationship

The relationship between franchisor and franchisee is unique because it is symbiotic, or mutually beneficial. Both parties have something to gain from the partnership. It is important to franchisors that their franchisees prosper because their success reflects upon the brand. This is one of the reasons why franchisors like Signarama offer extensive support to our franchisees to help them to keep their business running as smoothly as possible. Franchisees rely on this support to help them answer everyday questions, handle operations, maintain their equipment, and more. Thus, franchisees and franchisors alike have a vested interest in keeping each franchise location going strong.

Research and Development

Another key advantage to running a franchise is the access to resources franchisees enjoy. One such resource is the research and development conducted by the franchisor. In order for franchisors to gather accurate data about industry trends, they need to rely on their franchisees to communicate and provide relevant information. In turn, franchisees can rely on franchisors to provide reports that they can use to help to build their business. For instance, at Signarama we have conducted extensive research on growth in the sign industry. We use this data to help us decide which products and technologies to invest in. Thus, both franchisees and franchisors benefit from research and development.

These are just a few of the reasons it’s important to cultivate a good franchisor/franchisee relationship. If you’d like to learn more about what we offer our franchisees at Signarama, give us a call at 1-877-959-8087, or visit us online at

It's only fair to share...
Share on Facebook
Tweet about this on Twitter
Share on LinkedIn
Share on Reddit

Fill out the form below to get the franchise brochure and learn about becoming a Signarama franchise owner.

  • We are committed to safeguarding the personal data privacy of our clients. This policy applies where we are acting as a data controller with respect to the personal data of our physical and digital forms, website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. By checking the opt-in box shown below, you are agreeing with the terms of this policy and allowing us to use this data for the purpose to evaluate you or your company as an applicant. In this policy, "we", "us" and "our" refer to United Franchise Group, a group of affiliated companies and brands. Please read our complete privacy policy at

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, to analyze your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. By clicking on the "Accept All Cookies" button or navigating the website, you agree to having those first and third-party cookies set on your device.

Cookie Policy