High Demand for Signage
Think about all of the successful businesses in your city or town. What’s the one thing they all have in common? It may sound elementary, but they all have signs telling you who they are and what they’ve got for sale.
New stores and businesses are opening all the time, and they all need signage to stay competitive. Established businesses go through rebranding and can offer specials and deals. A good, reliable sign company can fill those needs quickly and easily, and can become the go-to resource for other businesses.
Sign companies need to keep up with the times, and fortunately, there are plenty of ways to do so. New software is constantly being written that makes life easier for sign makers. Cutting-edge digital printers are making signs more and more eye-catching.
Even sign companies that identify themselves as mostly analog or entirely analog are benefitting from technological advancements. Most sign companies are now able to accept and fulfill orders 24/7. This means faster turnaround times and less stress for companies that need signs quickly, for trade shows or as replacements.
One more advancement that will likely have a ripple effect in the industry is the rise of 3D printing. As 3D printing becomes easier and cheaper, sign companies will no doubt capitalize, as clients will likely want this exciting new option for their signs in the future.
Capitalizing on B2B
The vast majority of companies in the sign industry have a foundation in B2B; that is to say, they mostly make signs for other businesses and not for individuals. The main advantage of focusing on B2B is that it makes it easier to ride out economic downturns.
Another advantage of a B2B foundation is the networking opportunities it presents. Many business owners belong to the chamber of commerce and similar organizations, and if a sign company is producing quality signs for one business owner, chances are they’ll spread the word to other business owners, and the orders will come in steadily.
A Global Opportunity
If you think only U.S.-based companies are interested in signage, think again. Companies and businesses in places like Australia, Brazil, Germany, Spain, Africa, Thailand and China (just to name a few) have a need for signs as well, so the international market represents a massive opportunity.
Sign Franchises are Available
For those entrepreneurs who want to break into the sign industry but don’t have the capital or the know-how to go it alone, there are ready-made franchises available. Of course, some franchises are safer and better developed than others, but a strong one (like Signarama, for instance) can make the transition into sign-making a whole lot smoother and easier.
Other businesses may come and go, but a sign-making business has the foundation and the pedigree to stick around for the long haul.