As you search for the right franchise opportunity, you’ll likely hear the term “Discovery Day”…
If you’re a looking for a franchise to invest in and happen to be a gearhead, designer, or otherwise interested in a related field, you should consider opening a vehicle wrap business.
But why invest in such a niche business? What types of opportunity do you really have in such a unique corner of the market?
Actually, probably more than you’d think.
Vehicle Wraps Are Popular
But don’t take our word for it: the over $30 billion dollars spent every year in the automotive aftermarket speaks for itself.
The perks of car wraps are aplenty, and while some customers will purchase them solely for the design and style aspect, the majority of customers are mainly focused in the marketing field, where they turn their vehicles into traveling billboards.
According to the Outdoor Advertising Association of America (OAAA), greater than 95 percent of Americans are reached by media targeting vehicle drivers and passengers.
Todd Stuart, president of SignZoo.com, told Intuit Quickbooks that the vehicle wraps often help small businesses feel legitimized by getting their brand and logo out into the public on the scale that a much larger company might and where countless customers can see them.
Of course, these vehicle wraps do more than just make you feel good. They work, too. In fact, the OAAA estimates that mobile advertising can be “the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.”
Stuart estimates that a wrap costs about four cents per thousand impressions. In comparison, billboards cost approximately $3.56 per thousand, while newspaper ads cost a whopping $19.70 per thousand impressions. He adds that one wrapped vehicle can net up to 80,000 impressions per day, and that it costs roughly $44 per million impressions – quite a bargain.
So what’s the average return on investment? It’s nearly impossible to pinpoint given the numerous variables. But Stuart cited one customer who tracked his sales and saw an increase of over $175,000 in just 10 months due to his wrapped trucks.
How Signarama Can Help
Vehicle wraps are just one aspect of a booming sign industry, and by investing in a Signarama franchise, you’re getting the best in the business – literally.
We do a little bit of everything in the printing, sign, and design business, and with over three decades of experience, our work has paid off. In 2014 and 2015, we were named No. 1 in our industry, and a top-100 franchise in Entrepreneur’s Franchise 500 Index.
After all the information we gave you about the vehicle wrap business above, imagine having all of that opportunity in the palm of your hands – as just one of your revenue streams. At Signarama, we have a foundation in B2B sales – in other words, most of our clients are other businesses. That means you get bigger orders, repeat customers, and more opportunity to have those businesses spread the good news about your franchise.
Plus, you don’t have to be an expert in our field of business to be a successful franchisee, and you can even convert your current sign or design business into a Signarama franchise to get all of the amenities in one convenient location.
Heard enough about opening a vehicle wrap business? Give us a call today to speak with one of our franchise consultants.